Virtual Reality, Immersive Design & Augmented Reality

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Visualize buildings using virtual reality, augmented reality, and mixed reality

Reshaping the world of design

AR, VR, and MR represent both a disruption and an opportunity for people who make things. Using these technologies, you can transform 2D designs into interactive, immersive digital models, giving context to your digital information.

Using immersive design for automotive design review

A new platform for content creation

With immersive design, engineers, designers, and builders can quickly and easily turn their CAD data into interactive, real-time experiences. AR, VR, and MR let you navigate data-rich design environments, so you can make better-informed decisions and create compelling experiences.

How does AR, VR, and MR work?

Augmented reality

AR adds digital elements to the real world and projects them onto your line of sight. Using AR, workers can view an overlay of 3D models and project information at a job site.

How AR works

Virtual reality

VR replaces the real world with a simulated one in 3D. With VR, you can experience a simulation of a factory you’ve designed—with machines running—all before it’s built.

How VR works

Mixed reality

MR is a hybrid of virtual reality and augmented reality. Using MR, you can touch a real table and use it as an interface to manipulate a digital model.

How MR works

Applications for immersive design

Conceptual design

Designing in 3D helps you understand overall scale, view how design changes in real time, and experience your design as if it has already been built.

Design review

Eliminate expensive and time-consuming physical prototypes from the design review process by visualizing at scale in 3D.

Train and practice skills in virtual reality

Training and simulation

With VR, users can train in dangerous and complex environments, practicing their skills within the safety of a virtual world.

Immersive storytelling

AR and VR can help you tell immersive and engaging stories about your design, product, or game. As you market your project, customers can give feedback in real time.

Remote systems control and analysis

With VR, you can remotely monitor, control, and analyze dangerous or inconveniently located systems from a safe environment.

Starbucks Japan uses BIM and VR in design

Using BIM and VR in design

Starbucks Japan is creating VR content for its shops using Building Information Modeling (BIM) data distributed through Revit Live software. Revit files are converted into VR content, which can be used for presentations and information sharing.

Read story

See how people are using AR and VR

Big data and VR in architecture

Big data is transforming how architects design buildings, but the combined forces of big data and virtual reality will advance the architectural practice by leaps and bounds.
Five ways AR and VR improve reality

Recent technological advances, coupled with a proliferation of affordable hardware and software, have made immersive technologies like AR, VR, and MR more commercially feasible than ever.
Humans and machines unite in the workforce

Learn how the current trends in technology—including VR, AR, and MR—have the potential to create stronger connections between people and machines.
Reinventing vehicle design

Four years ago, the Ford team was viewing a customer’s perspective on a 46-inch TV using a pre-vizualization tool. Now, the team looks at engineering, design, and ergonomics using VR.