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Transcript
00:01
So how can Forma be used?
00:04
We want to show you some of the potential that lies in Forma by talking through three customer stories from our customers at Sweco,
00:13
CUBE3 and Nordic Architects.
00:17
At Autodesk, we want to provide technology that helps our customers reach their desired business outcomes.
00:24
These outcomes can be thought of a measurable end state where you, as a customer, reach optimal value.
00:31
Although each firm might have some outcomes that are unique to them,
00:36
we believe that there are common value drivers within the building sector.
00:40
Some of these are listed here: business growth, operational efficiency,
00:47
risk or risk reduction, and health, safety and sustainability.
00:57
This diagram shows some outcomes associated with the four value drivers identified for the building's industry.
01:05
Forma can help you achieve many of these.
01:08
And in the following section, we will highlight some outcomes and showcase how different firms have achieved these using Forma.
01:19
The first outcome we want to highlight is improved design quality, essentially the ability to meet a customer's reliability,
01:27
conformance and durability expectations,
01:30
while delivering the features and aesthetics they expect.
01:37
Sweco architects have been able to improve design quality using Forma.
01:42
In fact, they use Forma as a central part of a new data driven business model,
01:48
where early stage assessments can be offered to customers on a fixed fee basis,
01:53
given the confidence Sweco designers have in the datasets, and analysis tools Forma can bring to bear on a project concept.
02:07
The second outcome that we wanna highlight falls under the value,
02:11
driver of improving a company's operational efficiency with the ability to reduce overall design time and improve collaboration.
02:20
This is critical in today's marketplace where the project overruns are almost expected and associated reputations are tarnished.
02:29
Reducing design time has many other associated benefits including increased productivity,
02:35
providing more time to innovate and ultimately improving business growth.
02:43
CUBE3 are one of the first customers in the United States to adopt Forma.
02:48
They view Forma as central to their digital strategy helping them attract and retain talent,
02:53
foster collaboration amongst designers and shorten iterative design cycles with their customers.
03:01
They have been able to realize the 50-66% time savings in the early stage conceptual design with Forma.
03:09
They have also been able to improve team communication with Forma being the kickstarter for the company's broader digital transformation.
03:22
The final outcome we wanna highlight using a customer story is the possibility to reduce errors,
03:28
in rework and ultimately reduce risk in projects.
03:32
This is very important as during the construction phase of projects,
03:36
the cost of rework ranges from 15% of the total project cost.
03:44
This is why reduction in errors in the building design environment is a goal of all AECO firms.
03:50
The use of BIM itself reduces project error, and improved collaboration processes help to amplify this benefit.
04:01
The customer story we wanna share relating to this is from the Nordic Office of Architecture in Oslo, Norway.
04:09
They use Forma to radically improve their design process and enable informed collaborative designs in reducing rework.
04:17
Forma has become the starting point for their projects, enabling a holistic perspective from planning through operations.
04:25
While reducing the amount of files they create for a project, and being able to have better data for each design decision,
04:32
they are creating better, more informed buildings and spaces from the get go.
Video transcript
00:01
So how can Forma be used?
00:04
We want to show you some of the potential that lies in Forma by talking through three customer stories from our customers at Sweco,
00:13
CUBE3 and Nordic Architects.
00:17
At Autodesk, we want to provide technology that helps our customers reach their desired business outcomes.
00:24
These outcomes can be thought of a measurable end state where you, as a customer, reach optimal value.
00:31
Although each firm might have some outcomes that are unique to them,
00:36
we believe that there are common value drivers within the building sector.
00:40
Some of these are listed here: business growth, operational efficiency,
00:47
risk or risk reduction, and health, safety and sustainability.
00:57
This diagram shows some outcomes associated with the four value drivers identified for the building's industry.
01:05
Forma can help you achieve many of these.
01:08
And in the following section, we will highlight some outcomes and showcase how different firms have achieved these using Forma.
01:19
The first outcome we want to highlight is improved design quality, essentially the ability to meet a customer's reliability,
01:27
conformance and durability expectations,
01:30
while delivering the features and aesthetics they expect.
01:37
Sweco architects have been able to improve design quality using Forma.
01:42
In fact, they use Forma as a central part of a new data driven business model,
01:48
where early stage assessments can be offered to customers on a fixed fee basis,
01:53
given the confidence Sweco designers have in the datasets, and analysis tools Forma can bring to bear on a project concept.
02:07
The second outcome that we wanna highlight falls under the value,
02:11
driver of improving a company's operational efficiency with the ability to reduce overall design time and improve collaboration.
02:20
This is critical in today's marketplace where the project overruns are almost expected and associated reputations are tarnished.
02:29
Reducing design time has many other associated benefits including increased productivity,
02:35
providing more time to innovate and ultimately improving business growth.
02:43
CUBE3 are one of the first customers in the United States to adopt Forma.
02:48
They view Forma as central to their digital strategy helping them attract and retain talent,
02:53
foster collaboration amongst designers and shorten iterative design cycles with their customers.
03:01
They have been able to realize the 50-66% time savings in the early stage conceptual design with Forma.
03:09
They have also been able to improve team communication with Forma being the kickstarter for the company's broader digital transformation.
03:22
The final outcome we wanna highlight using a customer story is the possibility to reduce errors,
03:28
in rework and ultimately reduce risk in projects.
03:32
This is very important as during the construction phase of projects,
03:36
the cost of rework ranges from 15% of the total project cost.
03:44
This is why reduction in errors in the building design environment is a goal of all AECO firms.
03:50
The use of BIM itself reduces project error, and improved collaboration processes help to amplify this benefit.
04:01
The customer story we wanna share relating to this is from the Nordic Office of Architecture in Oslo, Norway.
04:09
They use Forma to radically improve their design process and enable informed collaborative designs in reducing rework.
04:17
Forma has become the starting point for their projects, enabling a holistic perspective from planning through operations.
04:25
While reducing the amount of files they create for a project, and being able to have better data for each design decision,
04:32
they are creating better, more informed buildings and spaces from the get go.
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