Digitization helps a global sporting goods company chart the path to sustainability

To reach its ambitious 2026 sustainability goals, global sporting goods giant Decathlon is using technology solutions to adopt sustainable product design and development practices, transform products and operations, and manage the supply chain. In the process, the company is reducing waste, cutting costs, and winning loyalty from customers who make purchase decisions based on what’s good for the planet—showing how sustainability efforts can help companies not only meet their environmental goals but also drive business value.