Moxy hotel blends fun and interior design with AutoCAD LT

Based in Tokyo, Japan, Wise Labo is a design studio engaged in a broad range of consulting, design and planning projects involving brand-building and innovation for commercial facilities and offices, lifestyle flats and even ship design. Mitsuru (Mitch) Sakairi, the company's president and chief creative officer, advocates a design faith he calls hitokotoba, creating designs that touch people's hearts, enable communication and bring vitality to spaces. His goal is to discover the customer’s needs and requirements and use the power of design to fulfil them.

Sakairi feels that all too often in Japanese interior design, the final design does not match the initial concept. He believes the idea of "concept" is supposed to be the definition of a solution to a challenge. "I often hear young designers using vague expressions like ‘white space’ or ‘healing space,’ but this is just a design approach,” he says. “The client may know what they want to build, but often the actual challenges that need to be resolved aren’t even clear. I see concept as the need to clarify the challenge, think about how to solve it and work to have it resonate with the client. Design is a part of the entire process.”

For his designs, Sakairi relies on AutoCAD, which he has used ever since graduating from the College of Architecture at Texas A&M University. After his key role at Kisho Kurokawa Architect and Associate JLL, PIJ and SL+A, he started Wise Labo and AutoCAD LT continues to play a central role – especially with his recent Moxy hotel project in Osaka, Japan.

Operated by Marriott International, the largest hotel chain in the world, Moxy is a new hotel brand aimed at a new generation of travellers they call “fun hunters.” Since Moxy’s launch in Milan in 2014, the brand has been rolled out in a range of boutique hotels in Western countries and Asia. Moxy hotels cater to next-generation travellers and digital nomads who are budget conscious and like to share their experiences on social media. They feature hip and lively lobby spaces and friendly hospitality and the hotel aims to offer a new style of accommodation where the stay is an experience in itself.

Moxy opened in Japan in November 2017 and currently operates in Honmachi, Osaka and Kinshicho, Tokyo. For the Moxy Osaka Honmachi, Wise Labo planned the interior design. Located in a converted office building, the hotel is in keeping with the atmosphere of Osaka's energetic city centre “Minami” area.

Moxy is not just for adults who have time and money to spare. It also aims to appeal to young people travelling on a budget. The hotels need to run as efficiently as possible while, at the same time, ensuring the clientele are satisfied. “Naturally, this is a challenge for the hotel industry as a whole,” Sakairi says. “At Moxy the approach is to cater to the tastes and leisure interests of Millenials and make its hotels places where people have fun and enjoy themselves.”

Wise Labo had meetings to sync up with the hotel operators in order to understand their needs and have them understand Wise Labo’s intention. “Even if the architect designs a space with a clear intent, the design itself isn’t enough to convey the entire idea to the client,” Sakairi says. “As a result, the way the space gets used may end up being different to what was originally intended, and this can be a real struggle.”

Wise Labo felt that "scene setting” was especially important. "We walked around the hotel and carefully planned what sort of experience guests who spent a day here would want to have and considered what needed to be done to bring this about,” Sakairi says. “When designing a Moxy hotel – although certain aspects are set by the brand guidelines – the communal areas on the first floor were to a large extent outside the parameters of the concept. So we were totally free to come up with our own highly creative design for the guest experience here.”

Moxy can be viewed as “a space for play and leisure.” “The idea is that young people can get together, drink, eat, dance and just have fun,” Sakairi says. “The hotel is a place where people can hang out. Even if you’re not staying at the Moxy, you’re free to visit, chill out with friends or have a drink and unwind. There’s Wi-Fi available all over. Each seat has a power socket nearby, so it’s a perfect place to drop by and charge up your phone or laptop during a break from work.”

While the concept of the space may seem familiar in Western culture, it’s relatively new to Japan where hotels are generally viewed as a special occasion. “Developing a place like this was something more of an experiment originally,” Sakairi says. “With Moxy, we want to make people in Japan familiar and comfortable with this new approach and activities in a hotel.”

Targeted for summer of 2020, Moxy plans to open its third hotel in Japan, Moxy Osaka Shin Umeda (provisional name) in Fukushima Ward, Osaka. Wise Labo is in charge of planning and designing the interior for it as well.

“We made a proposal for our view of the Moxy hotel based on a consideration of what kind of area Shin Umeda is,” Sakairi says. “The operator said we had a good understanding of the Moxy brand, and the brand owner said they were keen to have a Moxy in Shin Umeda. On that basis, we won the pitch. The three keywords to focus on here are local, bohemian and industrial. Instead of just proposing a design that simply replicates the concept of the brand, we went for a concept that’s a bit more innovative. We also came up with a definition of the problem that needed to be solved and a solution. I think that’s the reason why our proposal resonated with the client.”