Using Generative Design to Build the Performance Bike of the Future
Algorithmic problem solving helps build a bike that’s better for the rider and the environment
Decathlon is a French sporting goods company that designs, manufactures, and sells all its own products, retaining control over the entire process. Reducing environmental impact has always been a priority, as is delighting customers. For a new model of their Van Rysel line of racing bikes, they wanted all their customers to experience what a professional cyclist might. This meant customizing their bike and other equipment and training as part of a virtual team. With generative design, they were able to create an optimized front fork and bicycle body that can be 3D-printed from aluminum, instead of carbon-fiber composites that, while light, are difficult to recycle. The result is a bike that’s better for the rider and also better for the environment. Even more important, it introduced the Decathlon design team to an entirely new way of conceiving and designing products.
About the speaker
Charles Cambianica is the advanced design project leader at Decathlon International, working in the French office for the last six years. Before that, he spent seven years at BMW. He received degrees in transportation design and industrial design from ISD Valenciennes.
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