A tagline is a short phrase that captures a high-level benefit of a brand. It captures the essence of a company.
“Make Anything” is Autodesk’s tagline. In two words, it highlights our leadership in the Design and Make Platform category.
Where and when should we use our tagline? Any time we have an opportunity to make a statement about what Autodesk stands for.
But remember to think green. Only introduce the Make Anything lockup when creating new materials, or when refreshing old ones.
When presented as a stand-alone headline, “Make Anything” should adopt the following the capitalization rules.
Use title case (capital M, capital A) without any TM mark, and do not use a period.
The line “make anything” can be used in copy but use it sparingly.
When used in a sentence, apply appropriate spelling rules (e.g. don’t capitalize “M” or “A” in the middle of a sentence).
While the tagline itself should not be localized, when used in copy (as in the example above), it needs to be translated. Keep in mind that, when translated, the line “make anything” will lose its brevity and distinctiveness.
Follow the guidelines below to ensure a consistent look in all brand touchpoints.
Lockup clear space guidance follows how you would treat the regular Autodesk logo.
The guidance below is similar to how you should place a stand-alone Autodesk logo.
