This guide is for Autodesk-approved value added resellers (VARs), value added distributors (VADs), training centers, and developers to ensure the Autodesk brand is accurately and consistently portrayed in all your communications. All other co-branding relationships, including endorsements, must be approved by Autodesk Public Relations and Legal.
Autodesk values our partnership with you. We encourage you to communicate your relationship with Autodesk in all marketing materials that promote Autodesk products and related services.
Interested in pursuing a partnership with Autodesk? Learn more.
Our brand voice and brand system help communicate who Autodesk is as a company and are essential to designing consistent and cohesive experiences. The following resources provide guidance on our verbal and visual elements and overall dos and don’ts.
Autodesk’s brand voice embodies our story, our persona, and our brand principles. It’s not just how we talk. It’s who we are.
Our brand system is a collection of visual elements that work together to help express our story and distinguish our brand.
Details on our brand imagery, which serve as backdrops to brand-level assets and experiences.The world’s innovators, designers, engineers, builders, and creators trust Autodesk to help them design and make a better world for all.
Value Added Resellers (VARs), Value Added Distributors (VADs), and Learning Partners—collectively referred to here as Partners—are an essential part of Autodesk’s business. To communicate this relationship, we have created logos that identify Partners’ relationship with Autodesk. These logos are intended for eligible Partners only, and we encourage you to use them in all marketing materials that promote Autodesk products and related services.
All Partners—VARs, VADs, Learning Partners, etc.—are provided with the Autodesk Partner logo, which consists of the partner type or tier.
Autodesk Partner logos are one-color, in black or white, for print production or embroidery, or over color or images where legibility is a challenge.
VARs can promote their expertise by augmenting their Autodesk Partner logo with their specialization, certification, service designations, and anniversary badge to create a stacked configuration.
Autodesk Partner logos are available on the Partner DAM. VARs will create their own stacked logo with their specialization, certification, and service designations using the logo configurator or by building their own. See the VAR logo FAQ for instructions. (All links require access.)
Whether on the Partner DAM or via the configurator, logos are provided in two formats—EPS and PNG—and three different color profiles. For full color screen or print applications, use the black logo with gray rules pictured above.
Logos are additionally available as one color, in black or white, for print production or embroidery or when placed over color or images where legibility is a challenge.
VARs should use the Autodesk Partner logo where more discreet co-branding is called for (such as on event graphics and ad banners) and the stacked configuration where featuring the complete list of specializations and services is desirable (such as in email marketing and websites). Examples of which logo to use are shown in the Partner marketing examples section.
Logos can be resized as needed. When resizing for screen use, always scale the EPS version of the logo file, then resave it as a PNG at the size you need. Proportions should remain the same. Do not scale to a size that compromises legibility.
Acceptable uses:
Prohibited uses:
The examples that follow provide creative direction for Partner co-branding. As a VAR, a VAD managing resellers, or an Autodesk Learning Partner, you have two different options for co-branding:
This option demonstrates the minimum implementation of Autodesk Partner logos to communicate your relationship with Autodesk.
This option is for Partners adopting the look and feel of the Autodesk brand.
In any assets or templates provided by Autodesk, you must add your own company logo and your Autodesk Partner logo or VAR stacked logo where indicated.
Partners should use the Autodesk Partner logo where more discreet co-branding is called for, such as on event graphics and ad banners. VARs may use the stacked configuration where featuring the complete list of specializations and services is desirable, such as in email marketing and websites.
If you have questions or concerns not covered here, contact your local Channel Marketing Manager.
Examples of display ads. As space is restricted, VARs should use the Autodesk Partner logo and not the stacked configuration.
Preferred placement of your Autodesk Partner logo is in the lower-left corner or lower-right corner.
See more examples of Autodesk display ads here.
When designing email marketing, be sure that you follow the most current rules and language required in your region, including all privacy and opt-out regulations and necessary links in your email footers. Remember that your subject lines must always be clear and not misleading.
In a Partner’s own email design, the preferred placement of Autodesk Partner logos is in the lower-left or lower-right corner.
When using an Autodesk-provided email template, partners must add their Autodesk Partner logo. VARs may use the stacked configuration.
When creating a marketing email with a product focus or product content, product names should be typeset. Hero images may be used in headers or sections, and the product’s assigned color may be used in the header’s CTA button.
Examples of co-branded booths and pop-up banners.
Preferred placement of the Autodesk Partner logo on booth signage or banners is in the upper-left corner or upper-right corner.
Partners can pair their own logo and Autodesk partner logo with Autodesk imagery, the Artifakt font, and accent colors to create Autodesk-branded booth graphics or banners. See Events for more guidance.
Co-branding on merchandise should only feature the Autodesk Partner logo, never the VAR stacked configuration.
Choice of merchandise should follow considerations outlined in Branded Merchandise including sustainability, recyclability, and diverse suppliers.
Autodesk Partner logos should be positioned in a way that simply and elegantly communicates the relationship between brands.
VARs should not use the stacked logo on merchandise.
Do not create merchandise exclusively featuring Autodesk Partner logos. Merchandise must feature both the Partner’s logo and the Autodesk Partner logo.
A co-branded presentation template is available to download from the Partner DAM (access required). As co-branded presentations will be most likely shared on systems where our corporate typeface Artifakt is not installed, this template uses our system font, Arial. Do not use Artifakt when adding text to your presentation.
In a Partner’s own template, the preferred placement of the Autodesk Partner logo on the cover title slide is in the lower-left or lower-right corner.
In a Partner’s own template, the preferred placement of the Autodesk Partner logo on the cover title slide is in the lower-left or lower-right corner.
On end slides, Autodesk Partner logos should appear in a way that simply and clearly communicates the relationship between brands.
End slide treatment with Autodesk partner logo.
End slide treatment with VAR stacked logo.
When creating print ads, the Autodesk Partner logo is preferred. VARs may use their stacked logo if desirable for the ad’s audience.
Preferred placement of your Autodesk Partner logo is in the upper-right corner.
Preferred placement of your Autodesk partner logo is in the lower-right corner.
Intellectual property guidelines restrict Partners from editing or altering Autodesk-owned videos to include Partner logos, branding, etc. It is permissible, however, for Partners to share unaltered Autodesk-owned videos externally.
In Partner-owned videos, Autodesk Partner logos should appear in a way that simply and clearly communicates the relationship between brands. Logo end frames are appropriate places to handle co-branding.
Logo end frame treatment with Autodesk partner logo.
Logo end frame treatment with VAR stacked logo.
When co-branding your Autodesk webpage, display your Autodesk Partner logo. VARs may consider using their specializations and value added services on secondary pages that are focused on a particular industry or service.
Preferred placement of your Autodesk Partner logo is in the upper-right corner.
Your own logo and the Autodesk partner logo can be paired with a strong Autodesk-branded image.
Here is a list of resources to help you access the appropriate Partner logo, additional assets, and more information on who to contact with questions.
Autodesk Partner logos are available on the Partner DAM. (access required).
VARs can add their various specialization and service designations to their Autodesk Partner logo by using the Partner logo configurator (access required). The logo configurator has step-by-step instructions for creating your own custom logo. For questions about using the logo configuration tool, email partner.marketing@autodesk.com.
Autodesk has a Digital Asset Management system, the Partner DAM, (access required) is Autodesk’s library of approved branding and marketing assets. To access, from the DAM login page select Channel Partners and enter your Autodesk credentials. Or, from within Partner Center, under “Resources,” select Partner DAM.
The DAM is accessible only to Autodesk employees and Autodesk’s agencies, resellers, distributors, and other select partners. Autodesk Partners’ agencies are not allowed access. For questions, contact your local Channel Marketing Manager.
Partners can find sales-related information and assets on our sales enablement solution, One Team Source (access required).
For questions related to our Brand guidelines, usage, or concerns not covered here, contact your local Channel Marketing Manager.
